If I Ruled the Animal Kingdom…

animal-kingdom_logoDisney’s Animal Kingdom, that is, and by “ruled” I mean plan social media.

Part of this week’s assignment was to plan social media content for the Facebook and Twitter pages of Disney’s Animal Kingdom during the month of December. I established the below four goals for what I hope my content would bring to the theme park’s social media presence.

Goals:

  • Grow overall engagement on both Twitter and Facebook
  • Encourage visitors to share pictures (their own stories)
  • Determine which exhibits resonate the most with our social audience
  • Educator our social audience on Disney’s commitment to conservation

About Disney’s Animal Kingdom

As the largest animal theme park in the world, Disney’s Animal Kingdom is home to more than 1,700 animals encompassing 250 species. Visitors can explore seven lands, including Oasis, Discovery Island, Camp Minnie-Mickey, Africa, Rafiki’s Planet Watch, Asia, and DinoLand, U.S.A., all while learning about the world’s wildlife and supporting Walt Disney’s passion for wildlife conservation. Disney’s Animal Kingdom Theme Park Overview Video

Social Media Posts

Sunday, Dec. 1

DAK_MickeysJingleJungleParadeFacebook: Happy December everyone! Get into the holiday spirit with Mickey’s Jingle Jungle Parade! This colorful and festive parade include dancers and many of your favorite Disney characters. It’s sure to be fun for the whole family! Check out the parade route here! (Post includes link to parade route and picture.)

Twitter: Join Mickey and friends for a safari-themed holiday parade! Check out Mickey’s Jingle Jungle Parade route here. #disneyholidays (Post includes shortened url to parade route.)

Monday, Dec. 2

Facebook: Snap a picture of your family at your favorite Animal Kingdom exhibit and you’ll be entered to win four, one-day passes to the park! Make sure to include #animaniacs in your post and the winning entry will be announced on Dec. 31! (Post will include graphic -similar to below- with link to full contest rules)

Twitter: Win 4 day passes to the #animalkingdom! Snap a picture at your favorite exhibit and tweet us with #animaniacs to enter. Winner announced Dec. 1 (Post will include link to full contest rules)

DAK_PhotoContestGraphic

Tuesday, Dec. 3

Facebook: True or False: The Oasis Exhibits include barking deer and a spoonbill. #TriviaTuesday (Post will include a link to the Oasis Exhibits homepage)

Twitter: True or False: The Oasis Exhibits include barking deer and a spoonbill? #TriviaTuesday RT your answer!

DAK_WildlifeWednesdayWednesday, Dec. 4

Facebook: Worldwide conservation leaders gather at Disney World to focus on ‘one plan’ approach to help wildlife. #WildlifeWednesday (Post includes link to blog entry)

Twitter:  Worldwide #conservation leaders gather at Disney World to focus on ‘one plan’ approach to help wildlife. #WildlifeWednesday (Post includes shortened link to blog entry)

Thursday, Dec. 5

DAK_ExpeditionEverestFacebook: Sign up today for a chance to tour Expedition Everest with a member of the Walt Disney Imagineering team. (Post would include link to blog post, which includes form for people to fill out and win a chance for the tour)

Twitter: Sign up today for a chance to tour #ExpeditionEverest with a member of the Walt Disney Imagineering team. (Post would include shortened link to blog post)

Friday, Dec. 6 

Facebook: Celebrate Simba, the lion cub who would become king, with us! Buy your tickets to the Festival of the Lion King musical that’s sure to be fun for the whole family. (Post would include link to purchase tickets online).

DAK_FestivaloftheLionKingTwitter: Go ape for our Festival of the Lion King musical! Buy your tickets today and #actlikeananimal (Post would include shortened link to purchase tickets online)

Saturday, Dec. 7

Facebook: Don’t forget! Snap a picture of your family at your favorite Animal Kingdom exhibit and you’ll be entered to win four, one-day passes to the park! Make sure to include #animaniacs in your post and the winning entry will be announced on Dec. 31! (Post will include graphic promoting contest and link to full rules)

Twitter: Win 4 free day passes! Snap a picture at your favorite park exhibit and tweet us with #animaniacs to enter. Winner will be announced Dec. 1 (Post will include link to full rules)

DAK_FindingNemo2Sunday, Dec. 8

Facebook: Are your kids ready to go on a sea adventure with Nemo and Dory? Buy tickets today to Finding Nemo and swim away into a world of underwater fantasy and learning. (Post would include link to buy tickets online)

DAK_FindingNemoShowTwitter: Are your kids ready to go on a sea adventure with Nemo and Dory? Buy tickets today #FindingNemo (Post would include shortened link to buy tickets online)

Monday, Dec. 9

Facebook: Did you know? The Great Horned Owl doesn’t have horns at all, the two things sticking up from their heads are tufts of feathers called Plumicorns. #animalfacts (Post would include link to “Flights or Wonder” show)

Twitter: The Great Horned Owl doesn’t have horns. Say what?!? The two things sticking up from their heads are tufts of feathers called Plumincorns. #animalfacts (Post will include link to “Flights of Wonder” show)

Tuesday, Dec. 10

Facebook: Myth or fact: Vultures can help prevent the spread of rabies. Let us know your best guess and we’ll post the correct answer later today! #TriviaTuesday (Post answer a few hours later, “like” all respondents answers)

Twitter: Myth or fact: Vultures can help prevent the spread of rabies. #TriviaTuesday (Post would include link to more information about vultures, RT anyone who answers correctly)

Wednesday, Dec. 11

Facebook: Disney’s Animal Kingdom has a team of veterinarians and staff who care for our animals. Watch a behind-the-scenes look at what goes on when a new animal arrives at the park! #WildlifeWednesday (Post will include link to YouTube Video below)

Twitter: Ever wonder what happens when an animal first arrives at Disney’s Animal Kingdom? Watch this video to find out! #WildlifeWednesday (Post will include link to YouTube Video below)

Thursday, Dec. 12

Facebook: Which Animal Kingdom restaurant is your favorite? Post a comment with the restaurant’s name and why it’s your favorite below and we’ll pick one fan to win a $25 gift card to their favorite eatery. (Post winner’s name and their “why” response later in the day)

Twitter: Which #AnimalKingdom restaurant is your favorite? Tweet us and you could win $25 gift card #nomnomnom

Friday, Dec. 13

Facebook: It’s Friday the 13th! Are you superstitious? We’re not! In fact we’re feeling lucky and you should be, too! Don’t forget to enter our December photo contest and snap a picture of your family at your favorite exhibit. We’ll pick one winner on Dec. 31. The prize? Four, one-day passes to the park! (Post will include graphic promoting contest and link to rules)

Twitter: Don’t let #Fridaythe13th get you down! Enter to win 4 passes to the park! Here’s what you have to do to enter: (Post will include a link top contest rules)

DAK_RafikiSaturday, Dec. 14

Facebook: Rafiki, the wise baboon from The Lion King, guided Simba back to the Pride Lands, and now he can help us learn about the roles we each play here on Earth. Make sure to check out Rafiki’s Planet Watch when you visit the park. (Post will include link to Rafiki’s Planet Watch webpage)

Twitter: He guided #Simba and now #Rafiki is here to help us learn about the roles we each play on Earth. Visit Rafiki’s Planet Watch today! (Post will include link to Rafiki’s Planet Watch webpage)

Sunday, Dec. 15

Facebook: Make a furry friend in Affection Section! A petting zoo for kids of all ages. Which animal was your favorite to get up close and personal with? (Post will include photo collage of animals)

Twitter: RT if you like getting up close and personal with some of the animals in #AffectionSection (Post will include photo collage of animals)

Monday, Dec. 16

Facebook: Is your Christmas shopping done? If you’re still looking for that perfect gift, why not come back and visit us?! Enter our December photo contest today! (Post will include graphic promoting contest and a link to contest rules)

Twitter: Still looking for the perfect #Christmas gift? Enter our photo contest and win something amazing for free! (Post will included shortened link to contest rules)

DAK_Manatee

Tuesday, Dec. 17

Facebook: Myth or fact: Manatees are closely related to cows (or walruses, or seals). Let us know your best guess and we’ll post the correct answer later today! #TriviaTuesday (Post answer a few hours later, “like” all respondents answers)

Twitter: Myth or fact: Manatees are closely related to cows (or walruses, or seals). #TriviaTuesday (Post would include link to more information about vultures, RT anyone who answers correctly)

Wednesday, Dec. 18 

Facebook: Disney Worldwide Conservation Fund reaches a major milestone: 1,000 grants since 1995 for critical conservation Needs. Read more here! #WildlifeWednesday (Post will include link to blog entry)

Twitter: Disney Worldwide Conservation Fund reaches major milestone. #WildlifeWednesday (Post will include shortened link to blog entry)

Thursday, Dec. 19

Facebook: Disney’s Animal Kingdom opened on Earth Day, April 22, 1998. Check out this #tbt “first look” adventure. (Post will include link to YouTube video below)

Twitter: A “first look” at Disney’s Animal Kingdom circa 1998. #tbt (Post will include shortened link to YouTube video below)

Friday, Dec. 20

Facebook: Go Wild at Conservation Station! This is a must see at the park for animal lovers of all ages. With interactive exhibits and a viewable onsite research facility you can get a first-hand look at Disney’s animal conservation efforts. (Post would include picture of Conservation Station and link to wear to find it on a map of the Animal Kingdom)

Twitter: Learn about Disney’s #conservation efforts here (Post will include link to Conservation Station webpage)

DAK_Mickey Saturday, Dec. 21

Facebook: Which Disney character is your favorite? Have the chance to meet up with Mickey, Minnie, and some of their pals in between your travels at Adventurers Outpost. (Post would include picture and link to a map showing where Adventurers Outpost is located)

Twitter: Which Disney character is your favorite? #Mickey or #Minne (Post would include link showing where Adventurers Outpost is located.

DAK_BoneyardPlayAreaSunday, Dec. 22

Facebook: Are your kids obsessed with Dinosaurs? Then Dino Land U.S.A. is the place for them! And The Boneyard is a great place for them to get some energy out and channel their inner-archeologist! Learn more here! (Post will include a link to The Boneyard webpage)

Twitter: A hands-on experience for kids to go digging for #dinosaur fossils #TheBoneyard. RT if your kids are obsessed with dinosaurs. (Post will include a shortened link to The Boneyard webpage)

DAK_giraffeMonday, Dec, 23

Facebook: You named her, now see what she’s up to! Mosi, our first Masai giraffe born in the park, recently turned six-months-old. See how much she’s grown and what she spends her days doing. (Post will include link to updated blog on Mosi)

Twitter: See what Mosi, the Masai #giraffe has been up to! She’s six-month-old now! (Post will include shortened link to updated blog on Mosi)

Tuesday, Dec. 24

Facebook: As your kids prepare for Santa’s arrival, does your family leave snacks for the reindeer along with milk and cookies? If so, what snacks do you leave out for Santa’s helpers?

Twitter: RT if you’re kids will wake up tomorrow to a Diseny-themed surprise? Maybe a trip to the #AnimalKingdom? #Christmas

Wednesday, Dec. 25

Facebook: From all of your friends, with two legs and four, Disney’s Animal Kingdom wishes your family a very Merry Christmas!

Twitter: Merry #Christmas from all of your friends (including the fury ones) at Disney’s #AnimalKingdom!

Thursday, Dec. 26

Facebook: Did you kids received anything Disney-related for Christmas? If so, post a picture here to our wall and share your favorite Disney Christmas memories!

Twitter: RT if your kids received a Disney-related #Christmas present this year!

Friday, Dec. 27

Facebook: Experience Expedition Everest from the point-of-view of a rider! Check out one visitor’s video. (Post will include link to YouTube video below)

Twitter: VIDEO: Disney’s #ExpeditionEverest ride from a visitor’s point-of-view (Post will include shortened link to YouTube Video below)

Saturday, Dec. 28

DAK_Lion

Facebook: Lions, and Tigers, and Bears, oh my! Okay, maybe not bears, but what about a wildebeest, or a gazelle, or a rhino!  Join us for a wildlife adventure in an open-air vehicle to catch a glimpse of animals in a natural habitat. Sign up today! (Post will include picture collage of animals and link to webpage where people can sign up for a safari)

Twitter: Find out how you can catch a glimpse exotic wild #animals in a natural habitat. #animalkingdom (Post will include link to sign up for a safari adventure)

Sunday, Dec. 29

Facebook: Did you know the Tree of Life is the centerpiece of Disney’s Animal Kingdom? Standing 145 feet tall, 50 feet wide at

DAK_TreeofLifeSculptureits base, the Tree of Life is home to over 300 meticulously detailed animal carvings throughout it’s massive trunk, roots, and branches. It symbolizes the diversity, beauty, and interconnected nature of Earth’s creatures. (Post would include picture of Tree of Life.

Twitter: Did you know? Disney’s #TreeofLife stands 145 ft. tall and 50 ft. wide at its base. It symbolizes nature’s diversity and beauty. (Post to include link to picture of Tree of Life)

Monday, Dec. 30

Facebook: Today is the last day you can submit a photo of your favorite exhibit in Disney’s Animal Kingdom! Remember to include #animaniacs in your post. We’ll pick one fan to win four, one-day passes to the park! The winner will be announced tomorrow. (Post will include graphic promoting contest and link to official rules)

Twitter: Last day to enter our  photo contest! Post a picture of your favorite exhibit and include #animaniacs. We’ll announce the winner tomorrow! (Post will include link to official rules)

Tuesday, Dec. 31

Facebook: And the winner is…. We are excited to announce the winner of our December photo contest! Thanks to everyone who submitted #animaniacs pictures of their favorite exhibits. Congrats, ______, you have won four, one-day passes to the Animal Kingdom! We can’t wait for you to visit us soon! (Post would include actual winning photo)

Twitter: And the winner of this month’s photo contest is: _____ . Congrats on winning 4 day passes to the #animalkingdom! #animaniacs

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