Disclaimer: I’ve been up all night waiting for my sister to give birth so I can’t be responsible for the deliciousness of the below post!
After completing last week’s and this week’s readings, I’m not only creeped out by what kinds of information is being tracked but also how it’s being tracked. Super cookies scare me! I had never heard that term before this week. And while I was familiar with cookies, this article, took it to a whole new level.
I do think companies need to keep reputation management in mind when tracking their consumers. While I kind of assume I’m being tracked online, many people don’t and many are often concerned with “big brother.” If consumers feel like they are being deceived by a company they trust, that trust can be lost. Companies need to balance wanting to know who their consumers are, and pushing those consumers away.
Do you think all companies who track consumers with super cookies need to be transparent about the type of information they are gathering?
The topic of employers asking for job applicants’ Facebook account information actually came up recently on a social media panel I sat on. I was discussing how my employer uses social media for marketing, but some of my colleagues in human resources talked about how their use social media for recruitment only. They assured the audience that we don’t scan potential employees’ profiles for many of the reasons listed in the article: discrimination based on gender, race, and religion. And frankly, they indicated we don’t have the time or manpower to even do so. Smaller businesses may have the time, but need to be conscious of potential discrimination and profiling.
Do you agree with the lawmakers trying to establish laws against this type of profiling? Or do you think whatever someone posts or doesn’t secure on a social network is fair game for anyone to search?
I’ve written a lot of the healthcare industry and technology this semester, so I’ll skip an in depth discussion about this article. But I will say no one should be surprised by what is being tracked with their medical records and history, and it’s all thanks to technology.