It was interesting to read about mobile analytics this week and Cisco’s Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update. While many of the statistics didn’t surprise me–like the fact that smartphone usage grew 81 percent in the last year–a few nuggets of information, in particular, got my attention.
The first was that Android devices now make up higher mobile data usage than Apple devices. Also a surprise, 161 million laptops on a mobile network, generated seven times more traffic than average smartphones. And the amount on non-smartphones increased by 35 percent. Were you surprised by any of these factoids? Why or why not?
Cisco also provided 10 trends for the growth of mobile data traffic:
1. Device Diversification
2. Growth in Average Traffic per Device
3. Mobile Video
4. Traffic Overload from Mobile Networks to Fixed Networks
5. Mobile Network Connection Speeds to Increase 7-fold
6. Impact of 4G Connects on the Increase
7. The Impact of Tiered Pricing-Shake-Up at the Top
8. User Applications Driving Mobile Data Consumption
9. The (Mobile) Internet of Things
10. IPv6-Capable Mobile Devices
Of these predicted trends, a few stood out to me. First, the increase in mobile video popularity. If you have a smartphone, there’s probably a good chance you’ve viewed a video from YouTube on it, or maybe you watch Netflix streamed shows and movies on your tablet. This technology is only going to become more popular and as Cisco’s cites by 2017 mobile video and streaming will make up 84 percent of total mobile data traffic. That’s an impressive number, and service providers will have to adapt to user demands for more capabilities to use this type of media.
The other trend that stood out to me was the impact of tiered data packages. Service providers are moving away from unlimited data plans and that’s no surprise to me. In fact, last month was the first time I went over my data usage and I was not happy when I received my bill from Verizon. But having a limited data plan doesn’t really stop me from seeking mobile data. At least, not yet. Maybe a few more expensive bills and I’ll change my tune. I think service providers recognize this and will adapt data plans accordingly. As users, we’ll need to take responsibility for our data usage or pay the price. Here again, I was surprised to learn Android data consumption was 38 percent higher than that of Apple devices. Everyone I know has an iPhone, but I guess I don’t know that many people, if Android devices are so much more popular. Just because I’m curious… Have you made the switch from an Apple device to an Android device? What was your reasoning and are you happier with the Android device?
I wasn’t too surprised by the applications that are driving mobile data traffic, including video streaming and consumption apps, information apps (i.e. Google maps), and that more people are using their smartphones to access social network apps.
I know I fall into the category of using mobile data now more so than fixed networks. It’s good to know I’m not alone, and service providers will have to adapt to the demands of users, which we know in this day and age consists of wanting instant gratification. What do you find yourself using more, mobile networks or fixed networks?
I’ve already blogged about QR codes and how I don’t think they are that effective. Or at least I don’t think they are being used correctly the majority of the time (by the company I work for included). But I will admit there is a place for them, if used correctly and this For Dummies article proved that. I’m just not sure, people will ever truly “get it” when it comes to QR codes.