This week, we were asked to explore Survey Monkey, OpinionLab, and Qualtrics. I am somewhat familiar with Survey Monkey as we have an account at my company, so I figured I should branch out to one of the other sites.
Opinion Lab had a great “About Us” video that helped me understand what its focus is: voice of customer feedback. I can see how its service would be beneficial to companies looking for those immediate responses from customers. Although, I question whether QR codes are really as effective as everyone thinks. The Death of the OR Code, a blog posted on Marketing Land in April, supports my thoughts on QR Codes. Do you think QR codes are effective?
Back to the topic at hand… Besides the fact that I had never heard of Qualtrics before this week, an infographic under its “About Us” section really caught my attention. As I’ve mentioned in previous posts, I’m drawn to infographics because I am a visual person, but they also help me understand topics easily. I also noticed that the word “sophisticated” appears all over the homepage. It peaked my interest to look into the site further.
After deciding to sign up for a free trial, the first thing I was asked to do was complete a survey so Qualtrics could better understand my needs. Go figure, fill out a survey to create surveys–makes sense! This initial survey was pretty general: What am I going to be using the site for? Where do I go to school? How did I hear about Qualtrics? What other similar sites have I heard of or used? The interesting thing that I noticed right off the bat, and was more in tune to after doing the readings for this week, was the box in which this survey lives does not completely fit it. The user must scroll down to see the “next” box. Not very user friendly, and already knocked the site down a notch for me.
Once I got there, the main landing page was easy to understand. I was given three options: Survey building, create a survey from a word document, or visit the “Survey Library”. I decided to see what the “Survey Library” had to offer. It enabled me to pick from a variety of categories and topics. I decided to keep it general and go with “Education” and “Student Demographics.” It automatically generated questions, but enables for a lot of customization. For instance, users can choose from single answer to multiple choice questions and add original questions.
The site makes it easy to navigate through the distribution process, view results, and edit your survey among other options.
I decided to activate my survey, so feel free to check it out. It’s just a first stab at a site I’ve never used before. I hope to, however, utilize it in the future for my student presentation possibly and my final paper.
Out of the three sites we were asked to explore this week, why did you choose the one you did? Were you impressed with the services provided or underwhelmed?