In the last few years I’ve become more familiar with search engine optimization (SEO), but it wasn’t until last year that I realized how influential it can be. The healthcare organization I work for has a dedicated web marketing team, but last year decided to hire an “interactive marketing specialist” specifically dedicated to SEO and online advertising. At first, many people within our department didn’t even know what SEO was or why we needed a full-time employee to do it, but in the last 12 months its become clear.
As more and more physicians and practices look to build patient numbers they are looking for their rankings in search engines. Without our SEO specialist they would not be happy with the results. She has be able to educate our department on the importance of SEO for our organization’s marketing goals and our physicians are noticing.
How would you easily explain SEO to a company who isn’t familiar with what it does and its overall important for the business, not just digitally?
While I do have a limited knowledge of SEO, it is interesting to see just how time consuming and complex it is. As an ever-changing strategy it really keeps the marketing industry on our toes. Like with anything digital, if you don’t stay aware of the latest trends and technology advances, you’ll be left in the dust. The Beginners Guide to SEO is a great resource for people trying to grasp how extensive SEO reaches. Not only does it provide definitions, but strategies and resources for making SEO work the right way. We all know doing something right is more important than doing something just because. That definitely rings true with SEO.
When it comes to search engines, we all know Google is king, but that doesn’t mean that we can ignore the other search engines. The goal of marketing is to reach as many users as possible, so by keeping up with all the technology is key to having a successful online presence.
What do you think is the most important aspect of SEO? Keywords? Quality links? Content markup? Or can we not really single out one thing?
As we move forward in this course I look forward to learning more about SEO and its benefits to marketing.