It wasn’t until after I began this week’s readings that I realized “I’m a Millennial.” Born in 1984, I did grow up with computers and cell phones. In fact, I feel like to some extent I am a steortypical Millennial. I come from a home of Baby Boomers who provided a “very child-focused environment” that was very structed and very active. I’m a multitakser with a short attention span. And I do find myself wanting to be constantly entertained, specifically through digital media.
I agree with comScore’s findings that I myself respond less to television advertising than I do to digital advertising. This is mainly because I spend more time on websites and social media. When I do watch television it is usually on DVR, so I hardly catch commercials at all.
But I do find it interesting that comScore attributes this change to being “more likely a life-stage phenomenon rather than a fundamental generational difference.” Do you agree with that statement?
As a member of a creative team, I find the crux of campaigns hinge on how good and well-received the creative is. When you feel good about a concept, it’s probably a good indication the public will respond positively. If you don’t the results may not be good. It all goes back to your gut feeling, right?
In booz&co.’s Advancing Digital Commerce Capabilities to Drive Financial Value: Perspective and Benchmarking Framework I found some of the statistics overwhelming. To think more people in the world own a mobile phone compared to a toothbrush seems mind boggling. Did any of the numbers on the page 2 infographic surprise you? Why or why not?
Companies should focus online resources on improving customer experience. Many people look to sites now for customer reviews, easy functionality, and mobile formats. If your site doesn’t meet this criteria, it’s on to the next. I already knew my attention span was short, but it’s reassuring to know I’m not alone.
At my organization, we aim to increase unique visitors and increase dwell time constantly. As a healthcare organization we hope they find what they are looking for and stay to learn more. We include pages with engaging content (videos, health assessments, and wellness information, for example) in hopes that’ll they choose us when needing medical care.
I think to reach any audience you have to engage them. Digital marketing makes this relatively accessible. Notice I didn’t say easy. But it’s definitely doable. You need the right marketing plan otherwise you can’t breakthrough with the Millenials, who are so eager to learn more and ultimately spend money on your products.
And since I’m a Millennial… I’m on to next thing 🙂 Happy blogging!